Marketing Objectives

PRESS KIT (To attract sponsors)
TIMELINE: October – December
- research other press kits
- write new version (humorous?)
- recruit possible writers (jamie philp?)
- design kit (work with Corps?)

THANK YOU PACKAGES (Sent to sponsors, attendees)
TIMELINE: October – April
- brainstorm thank you package ideas
- get “swag” for thank you packs

SHOW PROMOTION (To raise awareness)
TIMELINE: October – March
- brainstorm advertising strategies
- finalize strategies
- contact media
- send press releases
- submit info to Mark’s lists

FUNDRAISING (To fund show)
TIMELINE: October – December
- brainstorm (along with Events)
- brainstorm advertising strategies
- finalize advertising

SPONSORS (To fund/promote show)
TIMELINE: October – December
- categorize sponsors
- research sponsors
- finalize sponsors
- contact sponsors
- compile etiquette brochure
- compile approach strategy

INVITEES (To attend show, offer jobs)
TIMELINE: October – February
- poll class on who should be invited
- categorize possible invite candidates
- select even amount from different categories for variety